Internal Link Optimisation
Make Your Website Work Smarter With Internal Links
Good internal linking isn’t just about connecting pages, it’s about guiding visitors (and Google) to the right places on your site. When done properly, internal links can boost your rankings, keep people browsing longer, and highlight the pages that matter most to your business. We help structure your website so every link has a purpose, making your content easier to find and your site stronger in search.
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Why Internal Linking Matters
Internal linking remains one of the most powerful factors in SEO success.
A strategic approach ensures every internal link not only signals relevance to search engines but also guides visitors through your site, improves conversions, and strengthens topical authority.
When planned and optimised effectively, internal link optimisation can boost rankings and create lasting pathways that keep your audience engaged.
Improved Site Navigation
Helps users and search engines navigate your site with ease.
Increased Page Authority
Spreads link equity across your website, helping pages rank higher.
Better User Experience
Encourages visitors to stay longer and explore more content.
Enhanced Crawlability
Enables search engines to crawl your site more efficiently.
Use Descriptive Anchor Text
Consistency in content strategy is what turns visibility into authority.
The text used for internal links should be descriptive and relevant to the content it points to.
This is where our keyword research service is important. Clear anchor text helps search engines understand the context of the linked page and strengthens topical relevance.
Prioritise linking to key pages on your site, such as your service pages or money pages.
This ensures that the most valuable areas of your site gain visibility and rank higher in search results.
Link to Important Pages
Drive authority where it matters most.
Ensure a Natural Flow
Internal links should guide, not overwhelm.
Avoid overloading your pages with too many internal links. Instead, focus on natural placement that feels intuitive to readers and adds genuine value to the user experience.
Start with your most important pages and link down to lower-tier content to create a clear flow.
This hierarchy signals to search engines which pages carry the most weight while making navigation easier for users.
Create a Logical Hierarchy
Your internal links should reflect your site’s structure.
Use Follow Links
Let your link equity work for you.
Ensure most of your internal links are “follow” links, allowing link authority to pass through to the pages you’re linking to.
This strengthens your overall SEO performance and improves rankings site-wide.
Make sure to check out our link building service for external link building
Internal Links Designed to Rank and Convert
Enhancing Authority Using Internal Links That Increase Traffic
High-impact internal linking drives results across every stage of SEO. Each link should guide visitors to your most valuable pages, reinforce search intent, and turn interest into action.
Well-structured internal links build both engagement and authority, strengthening your overall position in search results.
With a customised internal link optimisation strategy, you can create a logical site structure that keeps your business visible, competitive, and steadily growing in traffic and conversions.
FAQ
Internal Link Optimisation
What tools can I use for internal linking?
Several SEO tools can help streamline internal link optimisation.
Platforms like Screaming Frog, Ahrefs, and SEMrush allow you to crawl your site, identify broken or missing links, and highlight opportunities to strengthen your internal structure.
Google Search Console is also essential for tracking how search engines view your links.
Combining these tools with a tailored internal linking strategy ensures your site stays optimised and user-friendly.
How many internal links should I have per page?
There’s no set number, but it’s important to keep the user experience in mind. Ensure your links are helpful and relevant to the content, and avoid overwhelming the page with too many links. Focus on quality over quantity.
How do internal links affect SEO?
Internal links can help boost your SEO by distributing link equity across your website.
Properly optimising internal links ensures that search engines can crawl your site effectively and understand the relationship between pages, helping them rank higher in search results.
Have an enquiry about SEO and your business?
Have questions about how SEO can work for your business? Our team is here to provide clear answers and practical advice to point you in the right direction.
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