Practical SEO and marketing articles for real estate agents, agencies, property managers and property businesses.
Plenty of property agencies invest time and money into getting more people onto their website. They run campaigns, publish listings, post on social media and work on search performance. But traffic on
For many real estate agencies, the website is expected to do a lot of heavy lifting. It needs to build trust, showcase listings, support local rankings, attract landlords and help win vendor
For real estate agencies, most online searches are local by nature. People are rarely looking for “property” in a broad sense. They are usually searching with a suburb in mind, comparing nearby
For real estate agents, local rankings matters. Most people are not searching for an agent anywhere in Australia. They are looking for someone who knows their suburb, understands the local market and
For many real estate agencies, appraisal enquiries are one of the most valuable types of leads a website can generate. A property appraisal often marks the start of a vendor relationship, and
In a competitive property market, small technical improvements can make a meaningful difference to how your website appears in search results. Schema markup and structured data are two of the most practical
Link building remains one of the more challenging parts of SEO for real estate websites, but it is also one of the most worthwhile when approached properly. Strong backlinks can help search
For real estate agents, local rankings is not a nice extra. It is one of the main drivers of qualified enquiries. Most buyers and sellers begin their research online, often with suburb-based
When people search for a property online, they are not just looking for square metres, bedroom counts and a price range. They are trying to picture a lifestyle, compare options quickly and
For real estate agencies, developers and property marketers, search performance is more than a branding exercise. It directly affects how often your listings are discovered by buyers, investors, renters and vendors at
