
SEO vs Google Ads for Charities and Nonprofits
Charities and nonprofits often get pushed into a false choice. Do you invest in SEO, run Google Ads, or apply for Google Ad Grants and hope the free budget solves the problem?
Practical SEO and marketing articles for nonprofits, charities, community groups and cause-based websites.

Charities and nonprofits often get pushed into a false choice. Do you invest in SEO, run Google Ads, or apply for Google Ad Grants and hope the free budget solves the problem?

Local SEO matters when your charity serves a suburb, city, region or defined service area. It helps people find your office, op shop, community program, event, helpline or outreach team when they

Choosing an SEO agency for a charity is not the same as hiring one for ecommerce, hospitality or tradies. The stakes are different. You are protecting donor trust, limited budgets and a

If your charity website has grown page by page, campaign by campaign and appeal by appeal, SEO work can get messy fast. Old event pages sit beside current fundraising pages. Donation forms

Google can do far more for a charity than send general traffic. It can bring in people ready to donate, supporters comparing causes, volunteers looking for a role, and locals trying to